Baker & Mackenzie, Bangkok

Baker & McKenzie is one of the world’s largest law firms offering clients a diverse range of legal services. Since its entry into the Thai market in 1977, it has sought to expand its service portfolio to meet the specific demands of clients, introducing new practice groups at the same time as developing existing ones. The Bangkok practice plays a key role in the Firm’s extensive Asian network, linking with offices through Asia and on a global level to provide clients with a peerless combination of local, regional and global expertise.

Project Overview

In line with global rebranding, the Bangkok office was seeking an overhaul of its corporate office brochure, both from a content and design perspective.

Global Web Edit’s graphic design and content development team fostered a close working relationship with the Baker & Mackenzie marketing team in order to gain a clear picture of the corporate style and local requirements. We advised on what content and images should be included in the brochure as well as the writing style to gain maximum marketing impact.

The result was a clean, visually attractive, professional looking publication.